Guides
Getting hired from a referral, in plain steps.
Short, practical guides for independent experts. Each one stands on its own, whatever tools you use.
Seven guides, in the order a client meets you.
4 min read
What a referred client sees when they Google you, and how to fix it
Someone was told your name and looked you up. Walk through that minute as they do, and fix what they find, in order.
4 min read
How to answer “Can I pick your brain?” without being rude or working for free
Decide your rule before the next ask, then answer with one of three replies that are warm, clear and not free by accident.
6 min read
How to turn the people who ask for free into paying clients
Give the people who keep asking one place to ask, put a small price on it, hold one hour a week, and offer a paid one-to-one to whoever needs more. Each step is a small yes.
4 min read
A one-page client brief template for consultants
Twelve lines that fit on one page and keep an engagement honest from the first call to the last invoice.
4 min read
How to take a deposit before consulting work starts
Decide the terms, write them in plain words, ask without apologizing, and start the work only when the money has landed.
5 min read
How to run the kickoff call with a new client
Send a short agenda first, leave the call with five things decided, and send the recap the same day, so the first week starts on what you agreed.
4 min read
The one link to put in your LinkedIn bio and email signature
What the link should open onto, how to choose the address, and exactly where it goes on LinkedIn and in your signature.
Put the guides to work.
A card under your name, a Client Hub for each client, and payments to your own Stripe, in one Studio.